Jeff Littlejohn, Clear Channel Radio EVP/Distribution Development and Steve Davis, SVP/Engineering & Capital Management, tell RBR that the company is ramping up in many markets to work with local installers to trade HD Radio car installations for local ads/promotions for the shops. Right now they’re ramping up the car radio inventories for the push.
Says Littlejohn: "It’s not really all that different from what we have been doing for the last two years. We have a variety of radios that we give to radio stations for use in promoting HD Radio. The only real difference is that these radios need to be installed in a car, so we’re requiring stations to find a way to include installation along with the radio give away."