Clear Channel Outdoor’s Spectacolor Division launched a state-of-the-art digital billboard in Times Square yesterday. The new billboard branded "Spectacolor HD" will boast the sharpest image quality of any digital billboard in the U.S. while also being the most technologically advanced. Spectacolor HD will be the first digital billboard in the world to run multiple advertiser spots in conjunction with streaming news, weather and live HD broadcasts provided exclusively from CNN.
Spectacolor HD will also be the first digital billboard to provide viewers with a dedicated audio channel received via mobile phones by dialing a toll free number. Advertisers will have access to a standard feature set that is unrivalled by any other billboard in existence today including: Bluetooth downloads, interactive content via short code (SPECHD) and Times Square’s first free public WiFi Hot Spot.