BandPage, a platform more than 500,000 musicians use as a central online profile to reach, engage and monetize millions of fans, is joining forces with Clear Channel to bring digital artist-curated content and tour information to radio fans. Beginning in Q2, BandPage will power artist profile content, including bios, photos, tour dates with quick links to buy tickets and more, throughout iHeartRadio, as well as more than 840 Clear Channel radio station websites.
Prior to BandPage, musicians were limited in how much control they had over what information and content was shared across the Internet to their fans. Now, enabled by a host of new artist-friendly services and apps, artists are empowered to seize their favorite moments and interact with their fans like never before.
“Radio has been a cornerstone of the modern music business for nearly a century and, understandably, musicians have been looking for a way to connect directly to radio fans in the digital era,” said J Sider, CEO, BandPage. “Partnering with Clear Channel to provide artist-curated content and offers to iHeartRadio and Clear Channel’s radio station websites represents an incredibly powerful way to help artists grow their fan bases, drive additional revenues and, ultimately, build their careers.”
The integration with Clear Channel will bring more than 243 million listeners across the nation access to the most up-to-date and accurate information directly from their favorite bands. Now, fans will be able to see the latest tour schedules, with quick links to buy tickets, as well as the newest photos, bios and album release information for hundreds of thousands of artists across Clear Channel’s iHeartRadio, and all of its local radio station websites, seamlessly while they listen to the music they love.
RBR-TVBR observation: It’s a great move in the push for radio to offer more music discovery to listeners. It’s also good that the effort will be found on radio station websites, as well as on iHeartRadio.