The multi-year, $100 million cross-platform partnership provides Horizon and its clients with exclusive access to select integrated, first-to-market opportunities across Clear Channel’s home, broadcast, mobile, digital and events platforms. Lauren Russo, SVP, Director of Local Radio at Horizon Media, tells RBR-TVBR: “Partnering with CCM&E will enable us to create customized branded events and campaigns on behalf of our clients giving us access to exclusive content, venues, artists and research to help prove the effectiveness and ROI associated with Audio and OOH.”
The alliance provides Horizon Media with exclusive rights across key events and promotions, including select Artist Integration Programs, World Premieres, customized shows at Clear Channel’s iconic iHeartRadio Theaters in New York and Los Angeles, as well as special events created just for Horizon clients. In addition, the agency will have access to the full array of creative talent at CCME for special content creation opportunities.
The partnership will also allow for the co-creation of new psychographic targeting systems utilizing Horizon’s proprietary tools and insights fused with unique music and consumer research built on Clear Channel’s national reach. The research insights developed throughout the partnership will fuel further media mix model development.
“We’re excited about this ground-breaking partnership and the positive impact it will have for our clients’ business,” said Bill Koenigsberg, President, CEO and Founder of Horizon Media. “I’ve been impressed with the transformation of Clear Channel into a multi-platform company that can provide national reach while activating locally and providing measurable ROI.”
“Clear Channel and Horizon are committed to the same goal — providing our advertising partners with superior ROI on their marketing expenditures,” said Bob Pittman, CCME CEO. “We are excited to create new ways to use our unique assets and the powerful, engaged and interactive relationships we have with consumers 24/7 — and we’re looking forward to taking the innovation to a new level for Horizon partners through this groundbreaking new relationship and creative alliance.”
Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of over $4 billion and approximately 800 employees.