CC's Total Traffic Network adds Mazda, Aston Martin


Clear Channel Radio’s Total Traffic Network announced its real-time traffic service now reaches more than 125 million users, spanning broadcast, mobile and in-vehicle devices. Fueling the gain, CCTTN signed a direct-to-vehicle deal with Mazda and Aston Martin. They join BMW, MINI and Volvo in offering the service. Mazda will offer the traffic service on its CX-9 SUV, beginning with the 2010 model year. Aston Martin will offer it on all Aston Martins produced for North America, beginning with 2010 models.

“The OEMs that offer our services are known for producing the industry’s highest quality vehicles and we’re proud to provide their drivers with access to the most accurate, reliable traffic service on the market,” said Lance Locher, Senior Vice President, Clear Channel Radio’s Total Traffic Network. “In just two years, we’ve doubled our contracts with automotive OEMs, expanded our coverage area, increased the number of RDS and HD markets, and grew our subscriber base to more than 125 million.”

The company also announced the first HD Radio-based device for vehicles from Cydle, which will allow customers to receive traffic updates 10 times faster than other broadcast and satellite services. Cydle is one of the leading software companies in Korea, providing the most up-to-date digital technology to deliver top quality data and easy to use functions to maximize performance. The device is offered online at and is available for purchase in time for the 2009 holiday season.