CDW consolidates with Ogilvy & Mather


CDW Corporation, provider of technology products and services to business, government and education, has appointed Ogilvy & Mather, North America as its AOR. The firm’s appointment comes as CDW continues to develop its brand to better reflect the company’s role as a trusted provider of technology solutions and expertise.

Led by Ogilvy & Mather, Chicago, the consolidated agency team will draw upon resources from other offices and disciplines, including Ogilvy & Mather in New York for advertising, Ogilvy One for direct marketing, [email protected] for digital marketing and Leopard in Denver for sales support. Ogilvy will also work in partnership with MindShare Chicago for media planning and buying.

Prior to appointing Ogilvy & Mather, CDW worked with OgilvyOne in Chicago and New York since March 2007 when they were awarded the direct marketing for the medium and large business segments.