CDW’s new campaign: “Smart Growth” (video)


cdwVia Ogilvy & Mather, Chicago, it’s their newest iteration of the serial campaign, “People Who Get IT,” and uses broadcast, online, and social media components throughout March Madness and continuing into the summer. CDW, provider of technology solutions to business, government, education and healthcare, launched “Smart Growth,” on 3/15.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.