Census, CDC Commit To AM/FM Spot Circulation


RBR+TVBR‘s editors have completed their Census Bureau questionnaires. Has most of America, given the COVID-19 pandemic?

To help encourage Americans to fill out the paper or online survey, the U.S. Census Bureau has turned to radio.

And, to get the word out on how to prevent the spread of the novel coronavirus, the Centers for Disease Control & Prevention is using spot radio.

The Census Bureau accounted for some 46,390 spots for the week ending March 22.

Meanwhile, nearly 30,000 spots tied to the CDC’s coronavirus prevention campaign were seen during the week.

That’s not to say paid advertising has taken a backseat in unprecedented times. Progressive remains the big No. 1 while Indeed is No. 2; the latter could drop off, should hiring be tabled for the next 8-10 weeks due to coronavirus concerns and a battered job force.

Then, there’s McDonald’s — always a solid bet during a time of crisis with respect to retail sales and advertising. This latest Media Monitors report shows the QSR as radio’s No. 3 paid advertiser.