How Local Loyalty Has Crafted A NoVa Winner



By Adam R Jacobson

WINCHESTER, VA. — When most people think of corporate ownership, a large publicly traded company with a presence in a plethora of markets across the U.S. usually comes to mind.

Yet, when Larry Weiss talks about his station group’s corporate owners, he’s in a unique position: His employer’s entire portfolio of media properties is comprised of an AM-FM combo in Fredericksburg, Va., just south of the Nation’s Capital, and three FMs and a heritage AM in Winchester, Va., to the west of Washington, D.C.’s ever-sprawling Northern Virginia suburbs.

That’s perfectly fine with Weiss, who joined Centennial Broadcasting as its Winchester Market Manager in September 2016, after eight years managing a group of stations in Greenville-New Bern-Jacksonville, N.C. He has all the support he needs, and the freedom to capitalize on the station’s long commitment to community involvement — and localism — in the shadow of the National Capital Region.

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