iHeartMedia has completed its latest geography quiz, and as a result Texas is now in the same region as Southern California and Arizona. At the same time, Pittsburgh is now in the Northeast.
The largest owner of AM and FM radio stations by facility count has eliminated its Central Division Regions, and has created a new Southwest Division that will be overseen by newly installed president Kevin LeGrett.
LeGrett has been President of iHeartMedia’s Los Angeles Region, and his new expanded duties will see him also oversee the company’s properties in San Diego, Riverside-San Bernardino, Arizona, the “Red River” area, and the Texas markets of Austin, Dallas, Houston and San Antonio.
At the same time, iHeart’s St. Louis, Nashville and Mid-South Regions will move to the Midwest/Southeast Division under President Tom McConnell. The company’s Pittsburgh Region, formerly part of the Midwest/Southeast Division, will now move to the Northeast Division under President Hartley Adkins.
Other former Central Division Regions will be moved into the West and Midwest/Southeast Divisions “to better align them with the right resources and operating structure,” iHeart said in a statement released today.
LeGrett will continue to report to iHeartMedia West president Greg Ashlock, and will also become a member of the company’s senior executive operating committee. Both LeGrett and Ashlock will continue to operate from iHeartMedia West’s headquarters in Los Angeles.
With the realignment, Ashlock will now add oversight of iHeart’s Denver, Western Great Lakes and Omaha Regions to his existing West Division.
The company did not elaborate on the shift in market oversight respectively seen for those markets now charged to Ashlock, McConnell and Adkins.
In other iHeart news, Dave Adams will become SVP/Programming for the company’s Tucson radio stations, starting Oct. 24. Adams recently served as Brand Manager for iHeart’s KLOU-FM in St. Louis.