According to Arbitron, Dayton, Ohio is the 61st largest radio market with a population of 823,900. According to Media Monitors, the #1 radio advertiser in that market last week was International Diamond Jewelers with 1,130 spots. The Home Depot was #2 with 683 spots, while H&R Block was #3 airing 447 announcements. Geico was #4 with 410 spots and Kroger was #5 with 402 commercials. TurboTax netted #6 with 324 spots, while HHGregg was #7 running 309 ads. NightSkin jumped from #72 to #8 with 240 spots and BP rose from #39 to #9 with 230 spots. McDonald’s was #10 with 221 spots.
Last week in the national bedding scene, these were the top advertisers on radio. #1 was MATTRESS DISCOUNTERS WEST with 2,194 spots. SELECT COMFORT was #2 with 1,898 commercials, while MATTRESS FIRM was #3 with 1,976 ads. SLEEP TRAIN was #4 airing 1,691 announcements and THE ORGINAL MATTRESS FACTORY was #5 with 1,217 spots. SLEEP COUNTRY USA was #6 running 1,136 spots, while SLEEP AMERICA was #7 with 678 spots. SLEEP EXPERTS were #8 with 253 ads and SLEEPY’S was #9 with 201 spots. And resting at #10 was BEDDING PLUS with 176 spots.
NATIONAL STATISTICS
GEICO continues its dominance with 51,479 spots (down from 64,382) to hold onto #1. THE HOME DEPOT jumped #6 to #2 with 51,411 spots, while H&R BLOCK the seasonal advertiser bagged #3 with 32,177 spots. MCDONALD’S moved down from #2 to #4 with 25,242 spots. TURBOTAX jumped from #8 to #5 with 21,576 spots.
