In an ongoing effort to help improve lagging consumer confidence in the real estate industry and further position its brand, Century 21 Real Estate announced April as Century 21 National Open House Month. Participating Century 21 offices across the country are expected to hold an estimated 100,000 open house events during April.
The Century 21 System will support and promote April as Century 21 National Open House Month with an aggressive multimedia campaign that will leverage national television, radio, Internet and print. Participating Century 21 brokers and agents will be able to leverage local marketing tools and templates that align with the national creative while providing details of individual open house events. The common theme throughout the campaign is the notion of the Century 21 agent as a professional champion to the consumer and is uniquely positioned to help them navigate the “golden path” home.