LAS VEGAS — The latest audio solutions from HD Radio are set to be shared with alongside imaging and semiconductor bonding solutions from sister companies DTS, FotoNation and Invensas at the world’s biggest consumer electronics conference and expo.
The efforts of Xperi Corp., the new owner of HD Radio parent DTS, will be on display from Tuesday (1/9) through Friday morning (1/12) at CES 2018; the Xperi booth is located in the Las Vegas Convention Center’s North Hall (N5624).
Company executives are available by appointment to provide technology demos at the Renaissance and Elara hotels, respectively.
“We are proud to highlight the latest updates and partner implementation progress across all of our brands and technologies,” said Xperi CEO Jon Kirchner. “In 2018, Xperi will continue to innovate and expand its reach and deliver on our promise to enable extraordinary experiences for people around the world.”
But, how much attention will be given to HD Radio? Xperi is heavily promoting DTS ahead of CES 2018, with “the immersive audio experience at home” grabbing the most attention in its press literature. DTS also is being discussed in mobile, PC, AR/VR and gaming circles.
Even so, Xperi bets its DTS Connected Radio platform will be a hit.
The Connected Radio combines both over-the-air analog/digital AM/FM radio content with IP-delivered content, creating “an innovative AM/FM experience in vehicles.” DTS Connected Radio receives metadata, such as artist and song title, directly from local radio broadcasters, which is then paired with IP-delivered content, creating what DTS considers “an engaging in-vehicle hybrid radio experience.”
DTS Connected Radio is planned to be commercially available in the second half of 2018.
HD Radio and DTS Connected Radio broadcast technologies will be showcased along with the latest HD Radio audio and data features from Mercedes-Benz, Hyundai, Volvo, Honda, Fiat Chrysler and Subaru. Also on display are the latest home, portable and aftermarket products with HD Radio solutions from such leading manufacturers as Alpine, Pioneer, Kenwood, Clarion, Sony, Outlaw, VQ, Sparc and Sangean.
Xperi will also offer a demonstration of what DTS Connected Radio looks like in New York, Paris, London, Shanghai, Sydney and other locations.