Charles W. Wolfertz III has been promoted to president and GM at Hearst Television’s WTAE-TV, the ABC affiliate in Pittsburgh, having served as GSM since March 2012.
Wolfertz succeeds Michael Hayes, who has been named senior vice president and group head of Hearst Television, based at the company’s New York headquarters.
Wolfertz’s appointment, effective June 1, was announced by David Barrett, chairman and chief executive officer of Hearst Television, and Jordan Wertlieb, president of Hearst Television.
“Chuck is a next-generation media executive with a successful record of local television management experience,” Barrett said. “He has played a major role in the station’s sales and customer service initiatives in the Pittsburgh market, and is the ideal leader to continue to build upon the great legacy of WTAE.”
Wolfertz came to WTAE from Belo, having served as a sales manager at WHAS-TV in Louisville and WFAA-TV in Dallas. He began his television career in 1994 as a national sales representative at Telerep in New York and Philadelphia before being promoted to sales manager in Telerep’s Atlanta office.