A Power for Good, and Growth, Awaits Radio


As the world’s largest advertiser, Procter & Gamble Co. — fueled by Chief Brand Officer Marc Pritchard — is using its clout and its powerful voice to promote social messages and create transformative change.

How can U.S. broadcast radio be a key part of this global effort? Charlotte La Niear, Group Director for North America Media at P&G, shared her thoughts in a 2020 Radio Show session on Wednesday.

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