Charlotte, Local Cars & Light Truck Dealers ads examined


According to Arbitron, Charlotte-Gastonia-Rock Hill, North Carolina is the 24th largest radio market with a population of 2,040,000. The #1 radio advertiser in Charlotte last week was THE HOME DEPOT with 979 spots. Coming in #2 was GEICO with 633 spots, while WAL-MART was #3, up from #13, with 527 spots. FOLGER KIA was #4 airing 428 announcements and VERIZON was #5 with 395 ads. SCOTT CLARK’S TOYOTA SCION was #6 with 387 commercials, while LOWE’S ran 357 spots to claim the #7 position. FIFTH THRID BANK was #8 with 351 spots and SAFELITE AUTOGLASS was #9 with 348 spots. GOOD KIA landed in #10 with 330 spots.

In the Local Cars & Light Truck Dealers category, CARMAX leads the pack of local dealers with 9,744 spots. Coming in a distant second was THE KIA STORE with 1,562 spots. WEST PALM BEACH KIA was #3 with 983 spots, while TAYLOR KIA (Georgia) was #4 with 967 spots. ORLANDO KIA was #5 with 900 commercials and TAYLOR HYUNDAI was #6 with 889 spots. ADVANTAGE SUZUKI (New York) was #7 with 840 spots, while AUCTION DIRECT USA was #8 airing 826 announcements. NORTHERN CALIFORNIA CHEVROLET DEALERS were in at #9 running 815 spots and DAVE SMITH MOTORS (Idaho) was #10 with 813 spots.

We have another ceiling broken with THE HOME DEPOT running 79,967 spots in one week. Coming in #2 was GEICO with 36,942 spots, while SAFELITE AUTOGLASS hitting #3 with 36,916 ads. MCDONALD’S was #4 with 24,915 spots and #5 was VERIZON with 24,765 spots.

(source: Media Monitors)