Chart Of The Week: Local Ad Buyers In the Dark

0

Across the summer months, Borell Associates is offering a weekly look at what local ad buyers think. This week’s chart gauges whether 100 years of advancements in media measurement may have improved the way local advertisers feel about what “works.”


Borrell quoted John Wanamaker’s famous lament about advertising and asked ad buyers if they felt things were different today.

Please Login to view this content. (Not a member? Join Today!)