Charter Media, the ad sales division of Charter Communications and AT&T AdWorks, the national ad sales division of AT&T, announced a deal where Charter will sell ads spots across more than 50 cable networks like USA, Food Network and ESPN HD.
Charter will begin representing AT&T U-verse inventory in St. Louis for commercials airing on and after 10/31, with more markets launching in the coming months.
Comcast Spotlight announced it would begin selling locally for AT&T U-verse in February. That sales pact affects more than 20 markets where both Comcast and AT&T currently provide TV service.
“AT&T AdWorks is excited to work together to make AT&T U-verse inventory available to local market television advertisers through the Charter Media sales team,” said Greg McCastle, senior vice president of AT&T and head of AT&T AdWorks. “This agreement adds significant value to the local advertising offerings as provided by the Charter Media sales team and creates a streamlined process for media buyers in terms of seamless planning and buying.”
NCC, the nation’s largest spot cable sales organization, will manage multi-market buys on both the Charter and AT&T U-verse TV services for national advertisers.