Chase Card Services launched a new integrated marketing campaign to promote its new business card portfolio, “Ink from Chase,” highlighting Chase’s commitment to providing small business owners with the tools they need to succeed. Ink will be promoted through television, print, newspaper, online, events, PR and direct marketing.
mcgarrybowen NYC created the new multimedia television and print campaign, which was previewed during the Inc. 500/5000 Conference and Awards Ceremony where Chase was a leading sponsor. Themed “This is the Story,” the new campaign aired its first television spot 10/1.
Highlighting the value Ink brings to small business owners, the print ad concept features a scripted note describing how a new printer acquired through rewards points helped an architecture firm finish a big job under budget. The “Architect” print advertisement will debut in Inc. magazine’s October 2009 issue and will be featured in other major business-focused publications, including The New York Times, Wall Street Journal, Fast Company, Entrepreneur, and MyBusiness. Additional spots called “Bistro” and “Doctor” will also appear in the coming weeks, featuring stories about how Ink impacts various small businesses.
The “This is the Story” campaign will air on CNN, MSNBC, The Science Channel, Discovery, ESPN, TNT, FOX News, Bloomberg, The Weather Channel and History Channel. Ink from Chase will also be a sponsor of TBS’ ‘Game Break,’ during Major League Baseball postseason coverage. Publicis Groupe’s Zenith Media is Chase’s media planning and buying firm for the entire campaign.
Ink’s digital marketing will include advertisements on BNet, CNNMoney.com, MarketWatch.com, FOX Business.com, WSJ.com, Entrepreneur, BusinessWeek.com, Biz Journals, LinkedIn, Amazon.com and Facebook. All interactive efforts from the Ink brand launch, including the dedicated microsite, www.chase.com/ink, were lead by T3.
