Chase sponsors Spanish-language Telenovela


Chase, one of the nation's leading residential housing lenders, announced it is the exclusive advertising sponsor of Nuestro Barrio (Our Neighborhood), a Spanish-language TV mini-series about Hispanic life in the United States, when it airs in the New York City/New Jersey and select California markets.

The 13-episode series subtly combines storylines with educational messages on important financial issues including money management, credit and homeownership. These are played out against the traditional Hispanic novela (soap opera) themes.

Chase is the exclusive sponsor of Nuestro Barrio when it airs on V-Me in New York/New Jersey Metro (Jersey City) and Sacramento/Stockton/Modesto at 5 p.m. on Friday, June 1, and at 4 p.m. on Sunday, June 3 — all times are local. Chase also will be the exclusive sponsor when the show airs in Los Angeles and San Francisco/Oakland/San Jose – the dates and times are still being finalized.

Chase, along with other lenders, also is sponsoring the show in additional markets nationwide.
Freddie Mac, one of the nation's largest investors in residential mortgages, funded the production of Nuestro Barrio. Non-profit consumer advocacy organization, Community Reinvestment Association of North Carolina, produced the show.

Filmed in Spanish, the show features two longtime U.S. residents of Hispanic origin helping friends and family navigate life in the U.S. by sharing their experiences, offering guidance and connecting them to community resources.

As part of the sponsorship, Chase will air a 30-second Spanish-language commercial. The commercial's storyline revolves around a couple imagining and dreaming about what their individual visions of homeownership entail. It also provides the toll free number to direct consumers to the closest Chase mortgage office with bilingual loan officers.