Ag Network Expands Beyond Washington, With Gen Help


Gen Media Partners, J.L. Farmakis Inc. and Cherry Creek Media have entered into a three-way partnership to expand the Pacific Northwest Ag Network, serving radio stations across Idaho, Oregon and Washington.

The first result of the pact: Cherry Creek Media will expand its news and content. First launched as Washington Ag Network in 2015, the Pacific Northwest Ag Network offers farm news and information producers across Washington. Now, that programing is available for radio stations across the Northwest.

“The strength of the Pacific Northwest Ag Network is our connection to the farm community; those boots on the ground,” said Program Director Glenn Vaagen. “Each weekday, our team provides listeners across Washington not only the latest state and national ag news, but also the latest farm research occurring at area universities, connect them with the next generation of farmers through FFA and 4-H, and much more. We are excited about the opportunity to expand this programing across the entire Pacific Northwest.”

Affiliate, national and network advertising sales will be handled by Gen Media Partners and J.L. Farmakis, Inc., a leading agricultural media rep firms in the U.S. It boasts more than 40 multimedia partners.

— Renee Cassis, in New York