A full-service boutique advertising media buying agency headquartered in the Chicago area has entered into a multi-year agreement with Nielsen for Local TV and Audio electronic ratings services in multiple markets across the country.
Conroy Media, a long-time Nielsen Scarborough subscriber, has now expanded its relationship with Nielsen.
Sue Conroy McLeod, President of Conroy Media, singled out “accurate data” and “the accountability factor” as reasons it inked the long-term Nielsen deal.
“Our philosophy is built upon a holistic approach to marketing solutions,” McLeod said. “As solution providers for our clients, the end game is to be positioned to advise clients to save their money, maximize profitability and add value. With the plethora of companies out there offering consumer and audience data, Nielsen has by far been the most helpful, operating as a partner, and we really appreciate that. Nielsen views us a partner, and even as a mid-size agency, we feel we have been treated with as much importance as any of the bigger agencies.”
David Hohman, EVP & Managing Director, Nielsen Media Demand Side, commented, “As a significant player in the agency world, we are excited to share our enhanced local TV measurement and audio products to help Conroy continue to provide their clients with excellent service, and grow their business using Nielsen’s comprehensive and accurate audience measurement insights.”