Could your client be suffering from a glut of spots? If you’re in Chicago, the answer is a likely “yes” — unless your station is operated by Hubbard Radio.
In a revealing blog post crafted for marketers and advertisers, the radio broadcasting arm of Minneapolis-led Hubbard has lashed out at long commercial breaks — “a legitimate concern” for an ad partner.
The broadcaster’s Windy City cluster has also outlined other areas to consider regarding its competitor’s wary ways toward spot scheduling and promised ROI.
We’ve got one of our “famous” RBR+TVBR OBSERVATIONS on this subject, only because we looked at the latest Nielsen Audio results for Hubbard/Chicago. They’re not great, leading one to question the timing of this blog of bravado.