Vitrue, Inc., the video-centric social media company known for connecting brands with engaged audiences, announced that Chick-fil-A has chosen it to power the restaurant chain’s biggest foray into social media to date. As the chain celebrates its 40th anniversary, Chick-fil-A and Vitrue have launched the “Biggest Chick-fil-A Fan” video contest and social media Web site at chick-fil-a.com/biggestfan.
Vitrue has developed this branded video community to encourage enthusiastic customers to upload their own videos and ultimately engage more closely with the Chick-fil-A brand. The site features a flexible suite of tools for consumers to create and submit videos and content. Fans can submit a video of up to one minute in length that creatively pleads their case as to why they believe they are the brand’s most passionate fan. Videos can be submitted through 1/15; at stake is a grand prize featuring 40 months of free Chick-fil-A Combo Meals.
In close partnership with The Foundry Agency, Vitrue also worked to create the Biggest Fan promotional platform in conjunction with the launch of Chick-fil-A’s 40th Anniversary campaign this year. The Foundry Agency and Vitrue together developed a strategy and solution leveraging user-generated content to provide Chick-fil-A’s biggest fans with a voice—and video. On November 13, the site launched with a video from President and COO Dan Cathy appealing to “Raving Fans” to share their love of Chick-fil-A with the world.