Chick-fil-A launches online video contest


Vitrue, Inc., the video-centric social media company known for connecting brands with engaged audiences, announced that Chick-fil-A has chosen it to power the restaurant chain’s biggest foray into social media to date. As the chain celebrates its 40th anniversary, Chick-fil-A and Vitrue have launched the “Biggest Chick-fil-A Fan” video contest and social media Web site at

Vitrue has developed this branded video community to encourage enthusiastic customers to upload their own videos and ultimately engage more closely with the Chick-fil-A brand. The site features a flexible suite of tools for consumers to create and submit videos and content. Fans can submit a video of up to one minute in length that creatively pleads their case as to why they believe they are the brand’s most passionate fan. Videos can be submitted through 1/15; at stake is a grand prize featuring 40 months of free Chick-fil-A Combo Meals.

In close partnership with The Foundry Agency, Vitrue also worked to create the Biggest Fan promotional platform in conjunction with the launch of Chick-fil-A’s 40th Anniversary campaign this year. The Foundry Agency and Vitrue together developed a strategy and solution leveraging user-generated content to provide Chick-fil-A’s biggest fans with a voice—and video. On November 13, the site launched with a video from President and COO Dan Cathy appealing to “Raving Fans” to share their love of Chick-fil-A with the world.