Chicken wings and eye liner spots examined

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Media Monitors reports according to Arbitron, Buffalo-Niagara Falls is the 52nd largest radio market with a population of 966,000. Last week the #1 spot in Buffalo, New York was GEICO running 423 spots. #2 was CHRYSLER-JEEP-DODGE with 328 spots, while CAMPBELL’S was #3 running 290 ads. TOYOTA was #4 with their 277 commercials and CELLINO & BARNES (Law Firm) was #5 with 262 and another law firm PAUL WILLIAMS BELTZ was #6 with 259 announcements. THE BUFFALO NEWS was #7 running 257, while FORD LINCOLN MERCURY was #8 with 242 spots. WNYO-TV 49 (Sinclair) was #9 airing 212 spots and MCDONALD’S was #10 with their 210 spots.


In the wonderful world of cosmetics and skin care, the #1 advertiser in the country was PROACTIV SOLUTION with 5,568 spots. #2 was HYDROXATONE with 5,038 spots, while HYDROLYZE was #3 running 4,026 ads. DERMAREST was #4 with 3,812 commercials and CHAP STICK was #5 with their 3,056 spots. CELTRIXA was #6 airing 2,046 spots, while BARE ESCENTUALS was #7 with 1,445 spots. Coming in #8 with 1,174 spots was CLINIQUE and NIGHTSKIN was #9 with 665 spots. And coming in #10 was VASELINE with 568 spots.

On the national level, GEICO continues their strong run at #1 with 34,967, while VERIZON moves into #2 with 24,972 spots. The HD DIGITAL RADIO ALLIANCE was #3 with 24,875 commercials and #4 last week was a new comer to the top five, AT&T with 21,974 spots. HOME DEPOT was in at #5 with 21,356. MCDONALD’s was #6 airing 20,135 messages, while WALMART clocks in at #7 with 20,123. JCPENNEY was #8 running 17,661 spots, while FOX TV NETWORK was #9 with 17,384. And coming in #10 last week was GM GOODWRENCH with 14,632.