Children’s watchdog shakes hands with Tribune


Common Sense Media, notable among other things for its close ties to incoming FCC Chair Julius Genachowski, has inked a deal with Tribune Media Services. Together, they will guide parents to TV and cinema reviews at the point of decision-making.

TMS maintains databases of television and movies, and its program ID numbers are said to be in wide use. The plan is to link in detailed CSM reviews and educational resources designed to assist parents in choosing appropriate viewing material for their children based on age and other criteria. CSM has material on more than 8K programs and movies.

Parents will gain access to the info via interactive TV programming guides, Web sites, and news feeds.
“This partnership could not have come at a better time,” said Anne Zehren, president of Common Sense Media. “With a new administration in office that has already pledged to make technology education for parents a top priority, and an incoming FCC chairman who supports our work in media literacy, there is an increased focus on getting helpful tools into parents’ hands. Our collaboration with Tribune Media Services will make it even easier to connect parents with the information they need right at the point of decision to make smart, age-appropriate media choices for their kids.”

Jay Fehnel, VP Entertainment Products, Tribune Media Services, added, “Linking our TV and movie databases to Common Sense Media’s ratings provides an easy-to-implement solution for our clients, while enabling them to provide a highly valued service to their customers.”

TMS clients include Comcast, Cox, DirecTV, Dish Network, TiVo, IMDB, Yahoo!, AOL, The New York Times and USA Today.

RBR/TVBR observation: We’re all for information. The more info, the better – particularly when it becomes one more argument to keep the government out of content control business.