China expects four billion TV viewers for ’08 Olympics


Four billion people are expected to watch the 2008 Beijing Olympics on television, a billion more than the Athens Games in 2004, China state media reported yesterday. "The figure will be one billion more than that of the 2004 Athens Olympics, and I believe we can achieve that goal," Xinhua news agency quoted Ma Guoli, COO of Beijing Olympics Dissemination Corporation Ltd, as saying.

In March, the IOC issued a tender for mainland China for the sale of Internet and mobile phone platform rights for next August's Games, after already selling over-the-air TV rights to state broadcaster CCTV, reported Reuters. China in January said it would launch two satellites this year dedicated to broadcasting Olympic television and radio coverage.