Four new 60-second TV spots from the Chrysler/Fiat group via Wieden + Kennedy, Portland make up the latest entry in automaker’s campaign that began during the Super Bowl with the two-minute “Halftime in America” spot.
The new spots, for Chrysler, Jeep, Ram Truck and Dodge brands, are themed to the same “hope and encouragement” message delivered by Clint Eastwood in the campaign’s first round and continue the spirit of “Imported from Detroit”.
The spots air on televised sporting events including the NCAA men’s basketball semifinals 3/31 and finals 4/2. They’re also on the American Country Music Awards on 4/1 on CBS and on AMC’s prized “Mad Men”.
See some of the ads here: