Chrysler downsizing hits BBDO Detroit

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BBDO North America on Thursday announced the immediate elimination of the equivalent of 145 positions, including full- and part-time workers, at its Troy, MI office. “BBDO Detroit employees arrived at work to find their computers inaccessible and a message to consult management,” said The Detroit News. “The news was broken to the 22% of the staff being let go, and those comprising the 509 positions being retained were sent home for the day.”


Chrysler’s move to eliminate 5,000 salaried jobs, or 29% of its 17,300 white-collar workers by Jan. 1, and a reduction in spending by the automaker, forced the downsizing at BBDO, said Roy Elvove, director of corporate communications at BBDO North America in New York.

Chrysler’s ad spend is down about 30% this year and may total less than $1 billion. The all-new 2009 Dodge Ram campaign, and its budget for as much as $100 million appears intact said The article.