Warner Bros. Pictures and Chrysler have teamed up to bring fans the opportunity of a lifetime surrounding the 7/20 release of “The Dark Knight Rises,” the conclusion to the blockbuster Dark Knight trilogy. Playing off Chrysler’s “Imported from Detroit” campaign, the “Imported from Gotham City” Contest allows fans to create an original co-branded TV spot featuring the two brands. Director/writer/producer Christopher Nolan will select the winning spot, which will debut on television around the release of the film.
Contestants will have two weeks to create their “Imported from Gotham City” original spot utilizing Chrysler 300 car footage, film footage, and music stems from the trailer that contestants can remix for their spot.
At the end of the contest, a gallery of submissions will go live on Saturday, 6/30, kicking off a four-day public voting period when fans can weigh-in on their favorite Gotham City collaboration.
The top three finalists will be announced online and Nolan will personally choose the winner. The winning spot will be determined by public vote, originality, creativity, memorability and brand effectiveness. Warner Bros. and Chrysler will debut the winning spot on national TV the week of the film’s release. The winner will receive a trip to Hollywood to finish their spot alongside a professional editor before traveling to New York City to attend the red carpet premiere screening of “The Dark Knight Rises,” on Monday, 7/16.
Apart from the winning Contest spot, Chrysler will unveil another 30-second, co-branded television spot titled “Imported from Gotham City” in celebration of the partnership with Warner Bros. Pictures. The spot was designed and shot to look and feel similar to the world of the “The Dark Knight Rises.” Featuring a 2012 Chrysler 300, the spot will make its broadcast debut on Tuesday, 7/19 on NBC. A 60-second spot will also run online. Once live, both spots will be available on the Chrysler brand YouTube channel at www.YouTube.com/Chrysler.
“The 2012 Chrysler 300 featured in this marketing and advertising campaign was created intentionally to look as if it could be driven on the streets and fit in to the nightlife of Gotham City; it’s clearly a vehicle that stands out and makes one take notice,” said Saad Chehab, Chrysler Brand CEO.
“Imported from Gotham City” merchandise including t-shirts and hats will also be available for purchase.
