Chrysler launched a new campaign that includes lower prices on 12 of its cars and trucks. The effort began regionally with yesterday’s Super Bowl and includes the Super Tuesday primaries, the Daytona 500 and the Academy Awards.
The automaker lowered prices of features on 12 vehicles as well. For example, the Chrysler 300 will now offer its Signature Series package which includes 18-inch all-season tires, heated seats and side curtain air bags for 2,580 instead of 4,330 and will throw in navigation, a MyGig multimedia center and two-tone
trim seats for free, reported The AP.
"With all of the changes, we have the opportunity to really get back in step with the American public," Chrysler VP/CMO Deborah Meyer said in a statement. "Our task is to challenge old perceptions and build a new image that is strong and relevant to today’s consumers."