AdAge reports Chrysler has hired Publicis Groupe’s Fallon to handle creative work for Chrysler brand, handled for years by Omnicom Group’s BBDO.
The news came via a letter from the President-CEO of the automaker’s Chrysler Brand division, Olivier Francois responding to a story posted on AdAge.com about the brand using a spot created by an Italian agency. Francois said Fallon is currently working on new commercials for the carmaker that are set to begin airing this year.
Chrysler has made several changes to its agency roster in the past few months. It has heard pitches from a range of U.S. agencies, and has awarded the Richards Group, Dallas, duties for the Ram truck brand and gave GlobalHue, Detroit its Jeep work.
A decision on a media agency review is also expected imminently, and it remains to be seen whether Omnicom Group can hang onto the account; PHD currently serves as the media AOR for Chrysler, Dodge and Jeep.
BBDO at the end of January will shutter the Detroit office that has long churned out ads for the carmaker — putting hundreds of staffers of work.