Chrysler Group has selected IPG’s Universal McCann to handle planning and buying, succeeding Omnicom Group Inc.’s PHD, whose contract with Chrysler ends next month. The announcement is another auto win for Universal McCann, which in May was chosen by BMW AG over Omnicom’s GSD&M Idea City for U.S. media duties, reports WSJ.
Chrysler said the contract would cover its Chrysler, Jeep, Dodge and Ram brands in the U.S., Canada and Mexico. The appointment is effective immediately, and the auto maker said Universal McCann and PHD would work over the next two months to ensure a smooth transition.
Universal McCann’s duties would cover traditional and digital media, as well as support for Chrysler’s retail marketing initiatives.
The announcement comes on the heels of Chrysler tapping Publicis Groupe’s Fallon to handle creative work for Chrysler vehicles, handled for years by Omnicom Group’s BBDO.