New Media Strategies, a pioneer in the online intelligence and social media engagement industries for over 10 years, was named Chrysler Group LLC’s social media marketing agency of record. NMS will develop and implement best in class social media strategies for Chrysler LLC and Dodge, Ram, Chrysler and Jeep.
“Automotive social media is one of the fastest growing and most dynamic areas of consumer engagement online,” said New Media Strategies founder and CEO, Pete Snyder. “Manufacturers are wisely investing because social media is having a direct impact on automotive purchasing decisions for consumers.”
New Media Strategies will collaborate with each brand team and partner agency, including interactive, media and CRM, to ensure social media initiatives are closely tied to overall marketing and business objectives.