The news has been out there, but now it’s looking to be officially announced soon: Chrysler LLC plans to significantly reduce its lineup and number of dealerships as it rolls out a new corporate initiative, a Chrysler dealer in Texas told The AP. The automaker told dealers as it outlines its Project Genesis plan that it could cut its number of models by as much as half and reduce the number of dealerships selling its cars by as much as a third in an effort to boost efficiency, according to Alan Helfman, VP/River Oaks Chrysler Jeep in Houston.
"I think they’re trying to get a little leaner, a little more efficient," he said.
The company said in a statement that it plans to align Chrysler, Jeep and Dodge product offerings under one roof. "At this point, we have not made any final decisions regarding our dealer optimization or future product plans, nor has the company set any firm timelines," Jim Press, president and vice chairman, said in the statement.