Eliminate up to 1,000 dealerships – Cerberus Capital Management continues its reorganization: Chrysler is considering wide-ranging branding changes that would streamline its product offerings and eliminate as many as 1,000 dealers, The Wall Street Journal reported. A plan currently under discussion calls for Chrysler dealers to sell all of the automaker’s passenger cars under the Chrysler name. Dodge dealers would sell only pickups and commercial trucks; Jeep dealers would sell only Jeeps and SUVs. The plan would allow underperforming dealerships carrying excess inventory and using incentives that cut into profitability. Cerberus bought an 80.1% stake in Chrysler from Daimler AG in August.
