Rob Crews, EVP and Chief Marketing Officer for Church’s Chicken announced today that ESW Partners Chicago will be Church’s new creative AOR. The agency has experience working with other fast food chains over the last decade and specializes in branding. The agency will provide strategic and creative direction for campaigns that will incorporate broadcast, print, in-store and interactive media.
ESW is joining Church’s at a time of transition. With a solid management team now in place, the brand is focused on its short- mid- and long- range growth strategies, strategic initiatives to increase profitability, product innovation, optimizing relationships with stakeholders and updating and reimaging its company restaurants.
“Our partnership with the team at ESW will focus on developing marketing campaigns that will convey our product quality and value story, drive profitable traffic, enhance guest engagement and create a distinct competitive positioning,” said Crews. “We also have a robust pipeline of menu items that we’ll introduce and showcase with a new creative campaign.”
Jim Signorelli, founder and CEO of ESW Partners, spent many years at some of the top national advertising agencies before co-founding ESW. “This is an exciting time to be partnering with Church’s,” said Signorelli. “Church’s is a beloved brand. We’re proud to be part of this brand’s evolution as we work to help it gain even more deserved interest in what is already a unique and compelling brand story.”