According to Arbitron, Cincinnati, OH is the 28th largest radio market with a population of 1,802,400. According to Media Monitors, the #1 radio advertiser in that market last week was GEICO with 723 spots. Coming in #2, was hometown-headquartered KROGER with 620 spots, while SAFELITE AUTOGLASS broke into #3 with 505 commercials. MEIJER jumped from #7 to #4 with 488 ads and CHRYSLER – JEEP – CHRYSLER was #5 with 461 announcements. AUTOZONE dropped to #6 with 456 spots, while KERRY MAZDA NISSAN HYUNDAI landed in #7 airing 387 spots. FIFTH THIRD BANK was #8 with 384 spots and ARBY’S sprung from #32 to #9 with 383 ads. And coming in #10 was TIRE DISCOUNTERS with 382 spots.
The hotel and resort business is certainly on the way back, but they don’t seem to be running much radio. The GREAT WOLF LODGE was #1 with 796 spots in the nation. TAMARACK CLUB clocked in at #2 with 183 spots. STATOSPHERE LAS VEGAS was #3 with 126 spots, while MOTEL 6 was #4 with 109 spots. MONTEREY PLAZA HOTEL & SPA was #5 with 106 spots and PONTE VEDRA INN & CLUB was #6 running 97 ads. THE INN & SPA AT EAST WIND was #7 with 93 spots, while WASATCH LAKE ran 87 spots to come in #8. HORSESHOE RESORT was #9 with 82 spots and VIANA HOTEL & SPA was #10 airing only 79 spots for the week.
NATIONAL STATISTICS
GEICO continues to bombard the airways and keeping its #1 status; last week they ran 53,703 radio spots. SAFELITE AUTOGLASS is back in a big way bagging #2 with 34,950 spots. MCDONALD’S was solid at #3 with 26,119 ads, while AUTOZONE held #4 with 23,201 spots. Camping out at #10 was the HD DIGITAL RADIO ALLIANCE with 20,499 spots.
