As Circuit City reorganizes under Chapter 11, Media Monitors decided to take a look at the two consumer electronics retailers and the way they bought radio in the last year. Circuit City in Red, started out with 6,521 spots last October, but fell to a low of only 7 spots in May 2008. Best Buy, in blue, kept a steady buy to begin 2008, but then soared in July to 1,375 spots, with their biggest month being October 2008 with 2,524 spots on the radio stations monitored for this survey.
Let’s take a look at the two consumer electronics retailers, Circuit City and Best Buy. Here is the way they bought radio in the last year:
Circuit City in Red, started out with 6,521 spots last October, but fell to a low of only 7 spots in May 2008. Best Buy, in blue, kept a steady buy to begin 2008, but then soared in July to 1,375 spots, with their biggest month being October 2008 with 2,524 spots on the radio stations monitored for this survey.
Source: Media Monitors
