Donny Osmond will host a new lifestyle-driven music radio show targeting the advertiser-coveted female demo for radio syndication network Citadel Media. The Donny Osmond Show was developed with broadcast industry consultant Mike McVay of McVay Media and will be the first offering from McVay Syndication.
The program will air weekdays from 10 a.m. – 3 p.m. and will launch nationally on January 18 with 60 stations. The Donny Osmond Show will provide an energetic, upbeat option for stations seeking a workday connection with their listeners and is designed for both adult contemporary and classic hits radio formats.
“Donny Osmond is a classic American performer who has spent the majority of his life bringing smiles to audiences around the world and continues to captivate his tremendous fan base today,” said Carl Anderson, SVP/Programming and Distribution for Citadel Media. “The opportunity to bring his talents to a national radio platform aligns perfectly with our network initiative as we offer affiliates customized daypart programming with the personalities stations are looking for. As a legendary entertainer known for his friendly, humorous presentation, Donny will be able to deliver immediate results for our partners.”
“Our team is extremely proud to be part of introducing The Donny Osmond Show to radio listeners across the country,” said Mike McVay, President of McVay Syndication. “Donny is such a relatable, natural personality and has historically drawn the interest of a wide-ranging audience. His recent popularity and success on “Dancing with the Stars” has reminded all of us what a dynamic performer he is and charmed a new generation of fans as well.”
During his career, Osmond has been a singer, actor, triple-threat television series host (talk show, game show and variety show), best-selling author, commercial spokesperson, motivational speaker and even a race car driver. Reflecting his multi-generational worldwide fan base, his Web site, donny.com, receives a staggering 120 million-plus hits annually.