Citadel Media announced has signed a long-term agreement with ABC News Radio and a multi-year extension with ESPN Audio. The network will continue to provide ad sales support and affiliate relations for ABC News Radio and will maintain its relationship with ESPN Audio to sell advertising across its portfolio of properties.
“Extending these partnerships allows our network to maintain its position as a leader in the industry,” said John Rosso, President of Citadel Media. “Our goal remains the same – connecting advertisers with the audiences they are targeting and delivering content that drives listenership for our affiliates. ESPN Audio and ABC News Radio are the perfect broadcast partners to help us meet that goal.”
RBR-TVBR observation: Obviously, the Citadel Broadcasting bankruptcy didn’t negatively affect negotiations on these deals. In fact, it likely helped close the deal. However, you have to wonder if some advertisers and affiliates could get skittish about doing business with a bankrupt company. We think very few – most know the hard times radio is experiencing, but the radio broadcasting biz is certainly an ongoing concern.