Citi announced the launch of its new national campaign for Citi Cards, the world’s largest provider of credit cards. The first television commercial of the US campaign aired 10/28. The national campaign is an extension of Citi’s global branding campaign "Let’s Get it Done" that launched in May. Both TV and print ads illustrate how Citi Cards enable people to create the stories of their lives by providing the financial power to fund life experiences.
TV will run on network and cable programs such as NFL, ABC College Football, ESPN, Grey’s Anatomy, CSI, Heroes and Dancing with the Stars. Print will run in ESPN the Magazine, Sports Illustrated, People, Time, US News, Vogue and In Style. Publicis New York developed.
