Citizens Financial Group selects new AOR


Citizens Financial Group has selected Ogilvy & Mather as its new advertising agency of record. The selection follows a review process that began in October.

“While we were impressed with the work we saw from all of the agencies, we believe Ogilvy & Mather is the right partner to help us continue to drive our business forward,” said Ellen Alemany Chairman and CEO, Citizens Financial Group and RBS Americas. “The combination of Ogilvy & Mather’s strategic insights and creativity will enable us to accelerate our strategic plan.”

Boston-based management consulting firm Pile and Company managed the review process, which began in October 2009. In addition to Ogilvy, Draftfcb, Grey, Mullen and Y&R were shortlisted by Citizens in November. Incumbent agency Arnold withdrew from the process in November.