Classic Hits Format Ruled Summer Radio


As in 2014 and 2015, the Classic Hits format had the biggest summer upswing compared with the start of the year, according to Nielsen. Based on the average of January-May compared to the average of June-July-August for each format (AQH share) Classic Hits made a 3% jump. This is a lower differential than other summer winners of recent years: 2012 Pop CHR 8.5%; 2013 Country 8.8%; 2014 Classic Hits 10%; 2015 Classic Hits 9.7%; 2016 Classic Rock 5.1%; and, 2017 Classic Rock 8%.

While Classic Hits won the “summer swing,” its average AQH share for the months June-August ranked fifth behind News/Talk 9.6%; AC 7.7%; Country 7.4%; and, Pop CHR 6.7%. However, all of those formats dipped when comparing summer to January-May, recording negative movement. Overall, there wasn’t as much movement across the top 10 formats compared to past years.

You can read the full report HERE.