Clear Channel Airports, a division of Clear Channel Outdoor, today announced it has won advertising rights to Seattle-Tacoma International Airport and Mineta San Jose International Airport. The 10-year contracts, for which Clear Channel Airports was selected over several interested parties, will begin in August.
Ranked number 18 and 40 in the country for flight volume, Seattle-Tacoma and San José will expand Clear Channel Outdoor's client base and enhance its ability to help advertisers reach an extremely desirable consumer base that includes elite, frequent flier business travelers.
Clear Channel Airports will provide a mix of the traditional backlit inventory, banners, wraps, and possibly new digital offerings at these locations.
"These additions to Clear Channel Airports' growing network expand our delivery to an affluent, hard-to-reach target audience," said Mike Riley President Clear Channel Airports. "The elite, frequent flier demographic has high personal income, discretionary buying power and significant influence on business purchase decisions, which has contributed to the steadily increasing importance of airport advertising."