Clear Channel Airports debuts gesture-based signage


Clear Channel Airports (CCA), marketer of airport advertising, has teamed with multimedia company, Monster Media (we first saw them at the AAAAs Orlando a few years ago), to create a network of gesture-based digital signage to be featured in select airports across the US. The inaugural interactive attraction is set to be installed in Seattle–Tacoma International Airport’s (Sea-Tac Airport) Central Terminal on 5/22, with plans for a 6/1 launch.

Gesture technology enables advertisers to simultaneously entertain and inform consumers by creating a full-body interactive experience. Broadening the boundaries of the out-of-home ad medium, the technology allows for dynamic multimedia imagery to be integrated with branded messaging, generating an “immersive” encounter for users.

“Clear Channel is redefining the digital out-of-home advertising landscape with cutting-edge display platforms that deliver greater engagement for brands. Through our gesture technology display at Sea-Tac Airport, we’re providing advertisers with a new way to deliver truly memorable brand experiences,” commented Toby Sturek, President, CCA. “And the appeal extends beyond bringing advertisers’ messaging to life by delivering built-in audience measurement as the displays track gestures.”

Sea-Tac Airport travelers will use the motion-detecting wall display that allows for real-time interaction with the advertiser’s message. The wall display is presented on a sleek LCD monitor consisting of nine 46” screens arranged in a 3×3 square grid pattern. The entire unit, including the framework, measures to 91” in height and 144” in width. The multi-touch LCD screen functions as both digital signage and a presentation system for conveying multi-media information. Users interact with multi-touch applications by pointing at or touching the screen.

CCA has a presence in 32 of the top 50 U.S. markets with major airports.