Clear Channel named John Partilla to the newly created position of EVP/President of Global Media Sales. Partilla will lead national business development across the company’s radio and outdoor businesses, reporting to CEO Mark Mays. Partilla joins Clear Channel from Time Warner, where he lead Time Warner’s Global Media Group.
“We’ve driven a tremendous increase in the value of our radio and outdoor platforms to national brands over the past five years and now is the time to accelerate and expand our attention to chief marketing officers and brand managers. John is widely respected as a creative and ‘intrepreneurial’ leader with a deep understanding of client needs. His success in crafting differentiated solutions makes him the ideal strategic sales executive for us at this important time,” said Mays.
Major brands including Disney, Verizon, Kellog’s and others already engage directly with the company on cross-platform and multi-property ad buys.
“We’re entering a new era for advertising and marketing, and the strides that Clear Channel has made in digital platforms across both the radio and outdoor businesses are an outstanding match for the new demands being placed on marketers,” said Partilla. “Realizing that potential will require adding strategic and creative value for our best advertising partners – helping them solve their most critical business problems. The result will be more revenue across all of Clear Channel’s businesses. I’m incredibly excited to begin this new chapter with Clear Channel,” he added.
According to his Time Warner bio: “In his tenure, Partilla as redefined the way Time Warner assets are more strategically and creatively leveraged against client partners’ strategic priorities, leading to a growth in the partner roster and significantly increased revenue per partner. Additionally, Partilla has grown advertising revenue for Time Warner’s international businesses by expanding U.S. programs globally.”
Prior to overseeing the Time Warner Global Media Group since 2004, Partilla was founder and CEO of Brand Buzz, a $100 million billing creative solutions agency within the WPP Group, which he launched in January 2000. Additionally, he was EVP, Global Client Leader of Sony Electronics for Y&R (a WPP agency), and elected to the Y&R Worldwide Advertising Board in 2002.