The campaign will support U.S. troops and their families. Last year alone, the USO’s media exposure generated from CC Radio was valued at over $2 million. This year, as part of the campaign, a series of PSA’s have been developed and will air on more than 850 stations 850 stations in 150 markets. From 10/1 to 12/10, CC Radio will run more than 200,000 PSAs, which will include a combination of live read scripts and pre-recorded announcements, to encourage individuals and communities to get involved with the USO by supporting the various programs and services they offer, including the USO’s Wounded Warrior programs, overall fundraising initiatives, care package and ‘Operation Phone Home’ efforts, among others.
Clear Channel’s digital platform, iheartradio, developed an exclusive digital channel for the USO, featuring videos, interviews, photos, Facebook and twitter updates of USO programs, soldiers and their families. The channel also includes a section where supporters can directly contribute by making donations to the USO, sending thank you letters and joining “Team USO.” This channel is available on the iheartradio app on the iPhone, iPod Touch, Blackberry, and Android devices. It’s also accessible online at http://www.iheartradio.com/cc-common/news/sections/special/uso/?_show.
The USO helps meet the needs of service men and women and their families, providing communications access, entertainment, goods and services and simple day-to-day comforts during their service and tours of duty.
“Whether it’s operating in more than 160 USO locations around the world or the hundreds of thousands of care packages sent every year or the vital support they provide for our wounded warriors, the USO symbolizes what it means to ‘Support our Troops,’” said Clay Hunnicutt, SVP/Programming at Clear Channel Radio. “Our platforms reach millions of Americans and with the enthusiastic backing of our thousands of employees, Clear Channel Radio is dedicated and committed to doing everything we can to promote the great work that the USO is doing for our country’s heroes.”
