It’s a new outdoor, radio and digital PSA effort that honors memories of 9/11 heroes and delivers important 9/11 Memorial: It uses media assets across its outdoor, radio and digital properties in the NYC DMA. The campaign also leverages Clear Channel’s national platforms to bring these informational messages to other markets and audiences impacted by the events of 9/11.
As part of the campaign, Clear Channel will air a series of outdoor, radio and digital PSAs that will encourage the public to support the 9/11 Memorial with donations, provide important information about 9/11 Memorial services in New York City on September 11, and direct audiences to the 9/11 Memorial website, where reservations to visit the Memorial can be made.
CC Radio’s New York stations will air interviews with 9/11 Memorial representatives leading up to the September 11 memorial service, and stream the full service live on September 11 over station websites. A live video simulcast of the memorial service will also take place in Times Square on Clear Channel Spectacolor’s SpecHD digital display.
The coordinated, multi-platform campaign will appear on more than 43 billboards around the New York Metropolitan area, including Clear Channel Outdoor’s digital billboard networks in New Jersey and Westchester, as well as the SpecHD video board in Times Square; and air on Clear Channel Radio’s five New York radio stations — Z100, 103.5 KTU, Lite FM, Power 105.1 and Q104 — and their websites. Clear Channel Outdoor’s Washington, DC; Massachusetts and Florida properties will also participate in the campaign.
The program will include creative executions and copy developed for the 9/11 Memorial in partnership with the Ad Council.
Lisa Dollinger, Clear Channel’s Chief Communications Officer, coordinated the company’s community engagement partnership with NYC and the 9/11 Memorial. CC Outdoor’s program was developed under the direction of Harry Coghlan, President/GM, CC Outdoor – New York Division; Joe Puglise, President & Market Manager, Clear Channel Radio – New York, spearheaded the efforts being made by CC Radio.