Looks like the NAB-RAB Radio Show will have a few less in attendance this year from Clear Channel, as its radio, outdoor and digital divisions will be showcasing execs, personalities, support of creative award-winning campaigns and delivering the news at Advertising Week (9/27-10/1) in NYC. Two Clear Channel hosted “Clear Channel Conversation” panels will reveal ways in which artists and brands are working together with marketers and media owners to create innovative partnerships and consumer experiences that build brand engagement; and how fresh approaches to customer activation, product integration, media innovation and celebrity engagement support communities with positive change while reaping dividends for marketers.
A separate panel presented by TargetCast will feature a Clear Channel exec and explore how radio has reinvented itself in the digital age.
Panels: “Clear Channel Conversation”
Times Center Theater • 242 West 41st Street (See Dates/Times below)
Tuesday, September 28 • 4:00 p.m.: Even with the explosion of ways that people consume music today, radio remains the primary source for new music discovery. Clear Channel Executive Vice President and President of Global Media Sales John Partilla will hold a discussion with Tony Pace, CMO of SUBWAY; Stuart McLean, CEO of Content and Company; Tom Biery, Executive Vice President of Promotion and General Manager for Warner Bros. Records; and Clear Channel Radio President of National Advertiser Platforms Charlie Rahilly that will reveal ways in which artists and brands are working together with marketers and media owners to create innovative partnerships and consumer experiences that build brand engagement.
Wednesday, September 29 • 4:00 p.m.: How can marketing measurably address the growing issue of hunger in America? John Partilla moderates a discussion with Wendy MacGregor, CMO of Feeding America; Lisa Mann, Vice President of Kraft Foods Consumer Experiences; Tony Alwin, Senior Vice President of Creative, Marketing & PR at Clear Channel Outdoor; and Joe Puglise, President of Clear Channel Radio New York, about fresh approaches to customer activation, product integration, media innovation and celebrity engagement.
Panel: “Evolution Or Extinction: How Will Print And Radio Make The Transition To Digital?”
Paley Center for Media • 25 West 52nd Street • Wednesday, September 29 • 9:00 – 11:45 a.m.
Presented by TargetCast, in partnership with the Paley Center for Media, this session will explore how traditional media forms, including radio, newspapers and magazines, are reinventing themselves in the digital age. Part III of this session will focus on radio and feature Charlie Rahilly as a panelist.
Radio Mercury Awards
NASDAQ Market Site • 4 Times Square • Monday, September 27 • 4:00 p.m.
Clear Channel Radio’s syndicated morning man Elvis Duran will join radio’s biggest stars and best creative on stage at the Radio Advertising Bureau’s Radio Mercury Awards 2010, sponsored by Clear Channel. Jim Cook, President of Clear Channel Radio’s Creative Services Group, is set to be among the final round judges.
Opening Night Gala
Minskoff Theatre • 1515 Broadway • Monday, September 27 • 6:00 p.m.
Clear Channel, in partnership with AOL, is sponsoring this VIP event for the second year in a row for invite-only guests. John Partilla will provide opening remarks kicking off Advertising Week and welcoming attendees to the event. Located on the second floor of the Minskoff Theatre, Clear Channel will host a cocktail party, featuring two branded beverages – the “CC Buzz” and the “CC Chill.”
4A’s O’Toole Awards
Best Buy Theater • 1515 Broadway • Monday, September 27 • 7:30 p.m.
Clear Channel will present the top four O’Toole Award winners with a total of $1 million in free advertising to enjoy the unparalleled reach, engagement and flexibility of the company’s integrated radio, digital and outdoor platform. Called “the biggest award in advertising,” the O’Tooles recognize an agency’s overall level of creative excellence.